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Rita Ora has suffered an embarrassing social media failure as a Twitter experiment backfired.
The 23-year-old British pop star tweeted that she would release her new single on Monday if the tweet got 100,000 retweets.
However, despite having nearly 4 million Twitter followers, only 1,000 people retweeted her. The tweet was soon deleted.
Soon afterwards, Ora retweeted what appeared to be a sympathetic tweet, but later deleted it.




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